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VIC ORANGE - VIC CRYSTAL

Pere GinardA project of Pere Ginard, with the collaboration of Laura Ginès and Jaume Ortolà

15.10.2011-15.12.2011

Combined intervention in ACVic's front window and on the web.

A project about identity, representation and bureaucracy, using  drawings and a direct connection to the local context. Every one of the drawings both at the front window and on the website shows an avatar with neither identity nor life, but ready to achieve these through the mediation of those who wish to participate in the game. Adopting or giving life to an avatar may be accomplished by giving it a name, an age, an occupation and a place of birth at the website http://acvic.org/vicnaranja or directly in ACVic's frontspace, where all the avatars may be found, ready for adoption or registration.

Everything here is a metaphor. And also a game.


And the game is that now we are technocrats of the system, offering new identities and, therefore, new opportunities to whomever we please.
We will select some of the individuals represented at the exhibition for registration, providing name, surname, age, place of birth and occupation. The registered Individuals will be considered as grateful citizens of a New Vic (Vic Naranja - Vic Cristal) [Orange Vic Clear Vic] while the others remain suspicious of everything.
We will test a new model of social order, a brave new world, a low intensity Second Life, linked to a certain place called Vic and also, in a visionary association, to a certain brand of office pens.

 

Vic naranja escribe fino, Vic cristal escribe normal. [Orange Bic writes fine, Clear Bic writes standard](*).
As we said: Everything is a metaphor. And also a game.
Pere Ginard

 

(*) [Translator note: Two problems here. The first is the central pun of the piece, Orange Bic/Vic, Clear Bic/Vic, depending on an old Spanish advertisement for Bic office pens which never played in the UK, a completely untranslatable pop-cultural reference. (Although orange and clear Bic pens are sold in the UK, so this is not the problem.) The second is, of course, that there is absolutely no ambiguity in English phonemics between "B" and "V" sounds; "B" is always "B", and "V" is always "V" -- there is no room for confusion, because there is NEVER any confusion between them. The two are not considered as allophonic, but as two distinct and separate sounds which are never confused with each other.]

Vic Naranja - Vic Cristal. Pere Ginard Vic Naranja - Vic Cristal. Pere GinardVic Naranja - Vic Cristal. Pere Ginard

Vic Naranja - Vic Cristal. Pere Ginard Vic Naranja - Vic Cristal. Pere Ginard Vic Naranja - Vic Cristal. Pere Ginard Vic Naranja - Vic Cristal. Pere Ginard Vic Naranja - Vic Cristal. Pere Ginard Vic Naranja - Vic Cristal. Pere Ginard Vic Naranja - Vic Cristal. Pere Ginard Vic Naranja - Vic Cristal. Pere Ginard Vic Naranja - Vic Cristal. Pere Ginard

 

Peter Ginard (Mallorca 1974) graduated in Fine Arts from the University of Barcelona. In 2000 he, along with filmmaker Laura Ginès founded, multidisciplinary study Laboratorium, a micro-factory that combines the creation of films and experimental publications with graphic illustration work for newspapers and television. He has exhibited his drawings and screened his films in numerous art centres and festivals, has published several books and has won awards related to photography, illustration and audiovisuals. He was also co-director of the Mostra Internacional de Cinema d'Animació d'Autor Xinacittà (years 2002-2007) and has held jobs as a programmer at events like the Independent Film Festival L'Alternativa Barcelona, the exhibition of international film animation Animac at Lleida and at the Centre Can Felipa of Barcelona.

Plus info [www.laboratorium.cat]



 

 

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